Let`s start with the letter... Sofi!
SOFI, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something we tended to keep in mind while designing the new packaging for Bath Bombs.
We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points.
Popular Bruketa&Žinić OM Belgrade
Popular Agency has established a partnership with Bruketa&Žinić OM agency from Zagreb, creating a new agency Popular Bruketa&Žinić OM, based in Belgrade.
Bruketa&Žinić OM Zagreb is one of the most award-winning advertising agencies in Southeastern Europe. Its portfolio consists of projects for various clients, such as TDR, Podravka, Kraš, Agrokor, Atlantic Group, Karlovačka pivara, Raiffeisen Bank, Tele2, Slovenian Union and Tuš, etc.
Together with all the other agencies within Bruketa&Žinić OM group, Popular Bruketa&Žinić OM Belgrade forms a group of closely connected agencies of some 70 comminication experts who cooperate with clients from Serbia, Croatia, Slovenia and Azerbaijan.
On Strategic Planning
At the end of last week colleagues from Bruketa&Žinić OM agency from Zagreb (Ivan Tanić - Strategic Planner, Ivanka Mabić - Account Director, and Nikola Žinić - Creative Director) paid us a visit.
During the two-day workshop at Popular, BiŽ held a presentation on strategic planning, introducing a set of tools they normally use when searching for a creative insight, as well as their most successful strategic projects. On the second day we applied the introduced tools together on the projects Popular does in cooperation with clients in the local market.
Busy little fingers
Greb Greb Campaign which started in October 2011 goes on, using fingers as the main element of the brand. In cooperation with the client, new lottery tickets are being promoted at this very moment, as well as new TV commercials, in accordance with previously established communication strategy.
The first TV commercial we created for Greb Greb brand found itself among the top 10 finalists in the Best TV commercial contest at Serbian version of Le Nuit des Publivores in December.
Stay tuned for more news from the world of dancing fingers soon.
Caribic gives away
At the end of last year, we created the visual identity for a client`s (a pizzeria chain Caribic in Novi Sad) loyalty program Caribic gives away, at the same time developing a mechanism in order for the program to function properly.
We designed the pizza box, used as the primary channel of communication with customers, in a way that made it attractive enough to pass the information on in a simple yet efficient way. We used it also as a way of distributing the coupons for the loyalty program, without any additional investments.
New Year - New Address
Popular is residing on a new address, starting from January - Stojana Novakovića 3.
We are entering the New Year keen and in the mood for new challenges to come, how `bout you?
See ya!
Augmented Reality on Science Festival
An installation that found its place on the recent Science Festival in Belgrade, amongst the various different things to see and explore, was the space installation LiveViewStudio created for the client MTS, as a part of a wider project VISION:AR.
Our agency participated by creating visual elements used in the interactive exhibition that has been, during the three-day Festival, attracting great attention.
The future is just around the corner...
The Ultimate Take on Belgrade
After a long period of giving thought and thorough preparation, a new web site Belgradian has finally been published, presenting itself as a completely detailed and contemporary online city-guide through the capitol of Serbia.
With the reputation that Belgrade nowadays has as the capitol of fun and good times, and with the rising number of tourists that come to visit our capitol every year, it was necessary to enable them to access easily a unique kind of a guide that would consist of all of the useful information regarding one`s stay, recommendations for going out and places to see, etc.
Just move your fingers a little
At the beginning of October, a new Greb Greb campaign has been launched, in accordance with the communication strategy we agreed with our client - Serbian National Lottery.
A new platform consists of fingers as the key element of Greb Greb brand, easily translating its main characteristic - the easiest way to have fun, but awards as well.
We created a few TV commercials together with Emote production, as well as billboards and POS materials to present the new platform adequately.
What`s hiding underneath?
If diagnosed in an early stage, breast cancer is curable in over 90% of all cases. Therefore, measures of precaution are extremely important.
For AVON`s this year`s breast cancer campaign we organized various promotional events in Belgrade shopping centers during which we gave women fortune cookies as presents. As usual, they had to break the cookies in half in order to see what was hiding inside.
The purpose of the whole action was to motivate women to do monthly breast-self exams on a regular basis, in that way taking care of their own health.
